fjminc.com • For performing units across the world, we are The Image Makers.

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Branding Your Band


Character, Integrity, and Hot Sauce.

You’ve got to capture the very soul of your group and bring it to life!

From concert stage to parade route, from half-time show to the competitive field,
“Uniforms Make the Brand”.

The stature and clarity of your uniform design is a declaration of your group’s character and excellence, creating a look, an image, a brand unique to you. While most bands tend to reflect the colors and traditions of the school or organization they represent, a great designer can find new ways to be innovative in spirit while reverential in tone.  We need to be aware of what the band has worn previously, and what mascot or title the band may carry. But, teamed with the Designer, you can still project an image that contains the elements of modern national-caliber
standards, conveys your individual style, and allows the members to look and feel strong, confident and contemporary. To bring the true character of the band to life within the uniform, it is essential to imagine a complete design process, as intricate as musical composition.  Instead of examining each note by itself, we must “read the score” by looking at the big picture first.

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The ideal mission of a uniform is to, in fact, make everyone look uniform.

Visibility. The uniform should look handsome, of course, but it must also relate to the others around it in a manner that melds the individuals into a striking whole. We’ve got to work together to ensure that we can see clarity and direction as a unit, making a complete whole. Remember, if you can’t see it from 50 feet, you can’t see it!  Leave the detailed viewing for how well it’s constructed…then go ahead and get a microscope!

Identity. The heart of your group needs to be evident from the first viewing by an audience, and the first wearing by the performer. The ability to communicate your distinctive personality and spirit needs to find its way into your uniform.  The traditions of your band should be honored, of course, but elevated and enriched.  Be sure to edit the accumulation of old details that distract the eye and hurt your visual impact. We’ve got to know who we’re watching, and see your signature, but with a bit of visual hot sauce thrown in for zest!

Practicality. Today’s bands perform to rigorous standards that require durable, athletically-engineered performance wear to match the demands of modern programs.  Accurate patterns, versatile fabrics, and new construction methods are the hallmarks of FJM/Cesario uniforms. Comfortable and flexible, they are specifically designed and intended to launder without fading or discoloration, avoiding the expense and environmental problems of chemical dry cleaning.

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If it doesn’t say Cesario, it’s not a Cesario. Only the original has the signature on every FJM label.

Our inspiration, experience, and game-changing vision reveal a unique dedication to our friends and clients, their bands and their brands.

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